Bob Schneider's famous copyrighted group of blunt nosed trolling lures are the most popular Marlin, Tuna, Wahoo and general purpose Big Game Lures in the World today.

These lures made famous by winning tournaments and accomplishing outstanding fishing achievements the world over, have been designed in numerous sizes and styles to cover the broad range of fish and fishing conditions. Experience has shown that the majority of big game fish particularly billfish, strike the eye of the lure. Also as a result of his 13 years residing and fishing on Andros Island in the Bahamas, Bob Schneider recognized that a big red eye was an important fish strike enticer, and consequently has perfected his eye which is now a major characteristic look in all of his lures. So successful has this eye been that most major lure companies are trying to incorporate our eye in their lures. But there is still no substitute for the real thing. The Yap Lures are all straight running lures which break the water surface with a pop, gather an air pocket on the leading edge of the blunt nose, then dives below the surface pushing the air pocket in front of it. This action generates that all important air pocket which expands and collapses causing that fish enticing low frequency pressure wave. This pressure wave and the resulting stream of light reflecting air particles trails behind the lure for a distance up to 30 feet. After staying submerged for 2 to 8 seconds, the blunt nose eventually drops the air pocket where upon water pressure acting on the face of the lure causes it to swim to the top, vibrating the tail skirts as it comes up to start it's unique action all over again.